Swings are reminiscent of one's childhood.
In my case they remind me of elementary playtime, of hours spent in our garden performing daring feats as I swung fast and leaped off the swing to get a feel of how soaring in the air felt, only if for a few seconds, and of my carefree fun childhood.
Victoria Beckham uses that sentimental playground necessity to her benefit in the following short movie/advertisement for her upcoming fall line.
It was apparently all filmed in one take in London, and has a cameo of Victoria herself (**she's the one that cameos at the end on a swing close to the camera, showing just her silhouette- short hair and sunglasses).
Directed by Matt Jarett, it's unlike any fashion advertisement you've seen; the swingers create such a calm and mellow atmosphere as they swing in unison and the song sends you to a lazy sunday afternoon state.
Artistic yet sets the mood; i wish shopping included the act of swinging, oh well at least a good purchase makes one feel like they really are soaring in the air.
Ps. I love memory-jerkers.
Credit: Chic Report