Initiated by the Equate Local Petrochemical Company in Kuwait, the "خفف"/Khafif (**"Lighten Up" ) campaign aims to address one of Kuwait's rising health scare- Obesity. Kuwaitis have one of the highest obesity rates in the world, I mean come on look around almost everyone is overweight and we all seem to be constantly on a diet.
"The latest study by Kuwait Nutrition Surveillance System indicates that the disease affects 80 % of Kuwait’s population. At least 38 % of males and 48.5 % of females are suffering from obesity in the country."
This anti-obesity campaign is part of Equate's Corporate Social Responsibility Program.
It's nice to see that local companies are engaging in social responsible programs and giving back to society in a positive way such as this, especially in our society where the average size seems to be a size large.
Hoping more companies will adopt Social causes around here,
xx
Baroque
For more info: www.khaffif.com
2 Opinions:
interesting!
lovin the new look XD xx
they always say kwaiti guys like a little more meat on the bones! LOOOOL
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